The Drone Trainer Podcast 039 – Ella Jane McKendrick
Welcome to episode 39 of The Drone Trainer Podcast! This week you’re going to hear from Ella McKendrick from Manchester, as she discusses her hobby flying and brand promotions with her drone. Check this episode out and subscribe on iTunes or Google Play so that you don’t miss this or any of the future podcast episodes!
Ella McKendrick is a recreational drone pilot who is also using her drone to promote her lifestyle brand. Listen in as she discuss her editing process, Instagram advertising strategies, and why she is shooting JPG instead of RAW photos!
When speaking about Instagram ads, Ella gives us tips on how to best target your ads so that you’re not just throwing your money into the wind. Strategies discussed include age, gender, and location targeting based on your desired audience.
If you’re already promoting your drone business via Instagram or Facebook ads, how’s it going? Do you find that you’re getting the desired results from it? Have you thought about utilizing brand ambassadors? If you’re not sure what that is, listen in as Ella discusses how she uses brand ambassadors, and how much it costs to have someone else promote her product.
In addition to discussing advertising strategies, Ella also talks about how she travels with her drone. It’s of course not always rosy as she’s had a few bumps along the way, including having her drone tied up! Another time she got caught by a security officer, but managed to dodge getting arrested or a fine. Nice work smooth talker!
I hope you enjoyed this episode featuring Ella McKendrick of Manchester! Once you’ve had a listen, feel free to leave a comment below so that Ella and I can hear what you think!
Check out Ella’s work and follow her on social media!
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